Business Opportunities in Singapore
Professional
Services
Singapore is home to more than 7,000
multinational companies, many of which have established their international or
regional headquarters here. The growing list of international companies and startups
also translates into an increasing demand for professional services.
Already, many of the world's top names in professional services have their Singapore
operations in place, ready to take on the region.In legal
services, the areas of arbitration, regional law, and intellectual property have
seen new developments to cater to the growing needs of the region. Eight of the
top 20 international law firms in the world, including Baker & McKenzie, Jones
Day and Linklaters, already have a significant presence here.
The
Big Four accounting firms - PricewaterhouseCoopers, Ernst & Young, Deloitte
& Touche, and KPMG; and top global management consulting giants like Accenture,
AT Kearney, Bain and McKinsey, have also made Singapore their base for managing
their business in the Asia Pacific. In the area of human capital,
London-listed SHL Group, a world leader in occupational-assessment tests, has
located its Asia-Pacific HQ in Singapore, whilst US-based Center for Creative
Leadership and the Gallup Organization have both set up their first Asian campuses
here to 'asianise' their curriculum and provide customised training in leadership
development. For advertising and public relations, the world's
four largest marketing communications global conglomerates - Omnicom, Interpublic,
WPP and the Publicis Groupe, are represented in Singapore through various network
agencies. Home-grown advertising agency Batey Ads has also expanded into the region
with Singapore as its base. Millward Brown, a global market
research organisation that is part of the WPP group, has set up its Asia-Pacific
HQ here to house its key regional functions. Singapore is also the ideal location
for international market research giant Synovate; the company located its headquarters
here to better serve its regional clients in the pharmaceutical and car-making
industries. They join the ranks of other market research leaders such as AC Nielsen,
Taylor Nelson Sofres, and GfK, many of whom carry out regional functions from
Singapore. It is clear that Singapore is fast becoming the
regional professional services hub, particularly the areas of: - Auditing,
accounting and management consulting
- Market development,
comprising market research, advertising and public relations
- Human
capital services
- Legal services
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