Business Opportunities in
Singapore
Professional Services
Singapore is home to more than 7,000
multinational companies, many of which have established
their international or regional headquarters here. The
growing list of international companies and startups also
translates into an increasing demand for professional
services.
Already, many of the world's top names in professional
services have their Singapore operations in place, ready
to take on the region.
In legal services, the areas of arbitration,
regional law, and intellectual property have seen new
developments to cater to the growing needs of the region.
Eight of the top 20 international law firms in the world,
including Baker & McKenzie, Jones Day and Linklaters,
already have a significant presence here.
The Big Four accounting firms - PricewaterhouseCoopers,
Ernst & Young, Deloitte & Touche, and KPMG;
and top global management consulting giants like Accenture,
AT Kearney, Bain and McKinsey, have also made Singapore
their base for managing their business in the Asia Pacific.
In the area of human capital, London-listed
SHL Group, a world leader in occupational-assessment
tests, has located its Asia-Pacific HQ in Singapore,
whilst US-based Center for Creative Leadership and the
Gallup Organization have both set up their first Asian
campuses here to 'asianise' their curriculum and provide
customised training in leadership development.
For advertising and public relations,
the world's four largest marketing communications global
conglomerates - Omnicom, Interpublic, WPP and the Publicis
Groupe, are represented in Singapore through various
network agencies. Home-grown advertising agency Batey
Ads has also expanded into the region with Singapore
as its base.
Millward Brown, a global market research
organisation that is part of the WPP group, has set
up its Asia-Pacific HQ here to house its key regional
functions. Singapore is also the ideal location for
international market research giant Synovate; the company
located its headquarters here to better serve its regional
clients in the pharmaceutical and car-making industries.
They join the ranks of other market research leaders
such as AC Nielsen, Taylor Nelson Sofres, and GfK, many
of whom carry out regional functions from Singapore.
It is clear that Singapore is fast becoming
the regional professional services hub, particularly
the areas of:
- Auditing, accounting and management
consulting
- Market development, comprising market
research, advertising and public relations
- Human capital services
- Legal services
|
